December 17, 2009

Perhaps the simplest and most straightforward proven passive income strategy is to create a simple website, and then feature advertising on that site from which you can generate an income. This simply means installing an Adsense widget on your site. This is the best gadget for earning you an online income.
For example, whereas in the previous chapter we considered advertising using the Google AdWords program, it is possible to carry these advertising materials on your own webpage using the sister AdSense program. This is ‘the other side’ of the Google PPC advertising program, and now, every time a visitor to your site clicks on an advert that you are featuring, you will be paid a percentage of the revenues that Google receive from the advertiser.
In this scenario, all that you need to have is a space where you can build a webpage that provides information to members of your target audience. You would then use the articles and videos that you created in the previous chapter to send as many targeted visitors as possible to that site.
And, whilst you cannot include anything on that site that artificially encourages the visitors to click on the advertising materials that you are displaying, in truth, you do not need to do so because the advertising itself does the job for you.
This is because any advert shown on your webpage will be matched to the topic or subject matter of that page. For instance, if your webpage is all about fly fishing, then the advertising displayed on your page by AdSense would be from companies or individuals who have a product or service to promote that is fly fishing related. Consequently, because the adverts match the interests of your visitors, featuring PPC advertising on your site is an excellent way of generating a completely passive income.
It is even possible to create an entirely free website and feature AdSense advertising thereon.
The primary resource that marketers use to do this is blogger.com, and whilst this does have the advantage of being free, it has the disadvantage that you do need to have a small degree of involvement in your site once or twice a week.
This is necessary because when you create a blog site, it is essential that you add fresh content to that site every two or three days, and then ‘ping’ notification to the major search and directory sites that you have done so. By doing this, you keep the search engines ‘happy’, and that is one of the most effective ways of ensuring that you see a steady flow of new traffic on your site.
In addition to this, because blogger.com is owned by Google, it is remarkably easy to include AdSense on your site. Once you have logged into blogger using either your Google log-in information or by opening a new account, the first thing you need to do is create your new blog. This is a simple, three step process where you choose a blog title, a URL and a template. That being done, that is it, you are good to go.


Leave a Reply