Techalyzer

One of them most exciting developments in advertising is the use of 3D holographic projection to get the message across. This is because 3D cinema and 3D cinema has become so hot lately.
This type of technology is not that new. It first was invented in the 1860s in the form of technology called “Peppers Ghost”. This was a stage trick used in Victorian theaters in England to create ghost like figures on stage. An actor dressed in a costume would stand facing an angled plate of glass. The audience would see the actors reflection on a plate of glass.
Similar thinking is used with the latest HD projector. Instead of a real object or person’s reflection appearing on a plate of glass, high definition video and CGI animation is beamed directly onto a specially designed, chemically treated transparent film via a high power HD projector. The result is a believable hologram projection. Anything can be recorded this way including pre-recorded footage and live performances. CGI animations are very popular. Anything is possible in fact.
The result is a figure or product that beams into a room like something out of Star Trek. A popular advertising tact is to have a product magically appear and seemingly spin in the air at the click of their fingers. One of the first companies to use this technology in advertising was Coca-Cola. Diesel is another company that has made use of it in shop windows. This technology creates a very attractive visual effect.
Some companies have also been using a wireless remote control to animate their holograms so they can interact with the audience at the click of a button. An actor wearing a special suit also animates this type of hologram to make it move via special sensors that transmits signals to a life size 3D figure.
A 3D holographic projection demonstration can be seen at The Movieum of London Museum, located in Westminster, England. The company behind it, activ8-3D holographic projections, are showcasing their large scale show and event holographic display, their medium and small size exhibition and retail hologram displays, as well as motion capture and interactive systems.
With many of the latest big budget cinema releases being available in 3D, and everyone talking about the 3D future of television, many eyes are starting to focus on 3D hologram projections…without the cheesy cardboard spectacles!