Automated Blog Content Gadgets
One of the reasons that so many online marketers love using WordPress as an integral part of their business is that the search engines (particularly Google) are huge fans and supporters of blog based sites. This is primarily because of the fact that it is in the nature of blogs that there is fresh, new content added on a regular basis, which is exactly what Google want to see.
As a consequence, it is common to see WordPress based sites featuring near the top of the Google search results pages, particularly for low competition keyword phrases. If your page is featured near the top of the search results, that means that anyone who lands on that search results page is likely to visit your site, and visitors are the key to your online business success.
In order to maximize income from your site, it is imperative that you add new content to your WordPress-based site on a regular basis, and that you then tell the world that you have done so.
You could create your own unique content materials, and those materials would have the highest value as far as the search engines are concerned, because they are unique to you.
However, having to write your own content materials can be a time-consuming task, and it does nothing for your efforts to automate your business.
There are lots of solutions to this problem.
Firstly, you should not be adding content to your site at all. If content has to be added manually, that is a job that your virtual assistant could do for you.
For example, I have already mentioned that the search engines love keyword rich materials on blog sites. Whenever possible, you should publish keyword focused content on your site, so your first job is to make a video to show your assistant how to use a keyword research tool like WordTracker.
What you need are the word focused content pieces of 300-400 words a time, so you would get your assistant to outsource this work on a piecemeal basis to content writers from a site like Elance. Each content piece should cost you no more than $3-$4, after which you get your virtual assistant to publish this to your site.
As your blog site develops, you will find more and more people leaving comments on your site. When people make such comments, it offers a tremendous opportunity to interact with the people who use your site as a way of encouraging them to come back on a regular basis. Thus, you should make it part of your assistant’s daily tasks to reply to all comments made in the previous 24 hours. Even something as simple as responding to comments adds fresh, unique content to your site – but it is not something that you need to do personally.
Another way that you can get fresh, unique content for your blog is to invite other people in your marketplace to contribute materials which they can either automatically post to your site themselves, or your assistant can do it (which has the advantage that they can ‘vet’ the content submitted for suitability).