The Tablet Craze
There are a lot of computer tablets that hit the market this year. Every company including HP, Apple and Dell has its version of this new computer gadget. People are also curious about whether or not these devices are going to replace the usual Kindle and other types of readersa
Industry experts say that tablets and E Ink-based reading devices are likely to co-exist just fine in the same market. However the it does seem that the tablets will be more colorful.
Some consumer experts think of the this strategy as something similar to the one employed by the print publishing industry. There are more expensive, better-designed hardcovers for consumers who value presentation — while the same books are often available in cheaper, but still functional, paperback editions.
In the digital gadget world, that’s likely to translate into being-featured tablets with color displays and lots of features that cost $400 or more, and inexpensive black-and-white E Ink-powered e-readers that will be available for $150 or less.
The launch of Amazon’s Kindle in 2007 kickstarted the market for electronic book readers. Last year, an estimated 5 million e-readers were sold and sales are expected to double this year. Meanwhile, companies like Apple and HP are promoting their tablets as devices that can be used to read digital books when they are really cinoyters,
Only time will tell if tablets could mean the end for the popularity of e-readers. After all, who would want to buy a black-and-white Kindle that is basically good only for reading, when for only a bit more money, they could get a super great iPad that also does e-mail, shows movies, displays your photos and lets you edit documents?
If reading is your primary entertainment activity, you are more likely to buy an e-reader. Those who say they’re interested in buying a tablet tend to be much younger, Tablets will be more attractive to people who want to use them for reading but also for keeping up with their Facebook pages and Twitter feeds.
This does change the face of e-books. An e-book designed for tablets could have interactive elements, color photos and video embeds, making it perfect for textbooks or cookbooks. Indeed many magazines — including Wired — have already announced plans to develop electronic magazines that will work on tablets.
Still, tablets won’t immediately supplant lower-priced electronic paper-based e-readers. However what the future will be seems obvious to most people.