Archive for the 'Tech News' Category
March 7, 2010
There are plenty of ways that you can add content to your site on a regular basis entirely automatically, particularly by using specific plug-ins which are designed to populate your site with content.
For example, if you install the free Simple RSS plug-in, it will collect information from any number of RSS feeds, and publish them on your site automatically as often as you like. This is not necessarily unique content, but it is nevertheless valuable content that can be automatically added to your site every few hours.
Another plug-in that can automatically populate your content is Caffeinated Content. This plug-in not only finds keyword related content for your site in the form of written articles and videos, it also adds comments and questions to this content from what are apparently third-party sources, which presents you (or at least, your assistant) with the opportunity of adding lots of counter-comments (i.e. more unique content).
The final plug-in to consider is Zip Poster, which is a plug-in that enables you to upload a zip folder containing dozens or even hundreds of written content pieces for your site and then punch in a beginning and end date. Between those dates, the plug-in will automatically publish your articles at irregular intervals, and then ‘ping’ the major search resources and directory sites to tell them that there is new content available.
For example, if you use caffeinated content and include RSS on your site, then you can have that site populated with content in a matter of minutes. The alternative is to do everything manually, and that is going to take several hours, and if those are hours for which you are paying someone else, you can immediately see how the plug-in pays for itself in next to no time.
It is the same story with Zip Poster, but with an additional twist. If you are going to outsource the writing of your blog content, then there are economies of scale to be considered. For example if you ask someone to write five piece of content, they might charge you $25 (i.e. $5 a time), whereas if you asked them for 100 content pieces at the same time, you can probably bargain the price down to $3 or $3.50 a piece.
If they then deliver the whole thing in one zip folder, your assistant uploads that one folder, and you have unique content ready to be published to your blog every three or four days for the next year (and the major directories and search resources will be automatically ‘pinged’ every time)!
March 4, 2010
One of the reasons that so many online marketers love using WordPress as an integral part of their business is that the search engines (particularly Google) are huge fans and supporters of blog based sites. This is primarily because of the fact that it is in the nature of blogs that there is fresh, new content added on a regular basis, which is exactly what Google want to see.
As a consequence, it is common to see WordPress based sites featuring near the top of the Google search results pages, particularly for low competition keyword phrases. If your page is featured near the top of the search results, that means that anyone who lands on that search results page is likely to visit your site, and visitors are the key to your online business success.
In order to maximize income from your site, it is imperative that you add new content to your WordPress-based site on a regular basis, and that you then tell the world that you have done so.
You could create your own unique content materials, and those materials would have the highest value as far as the search engines are concerned, because they are unique to you.
However, having to write your own content materials can be a time-consuming task, and it does nothing for your efforts to automate your business.
There are lots of solutions to this problem.
Firstly, you should not be adding content to your site at all. If content has to be added manually, that is a job that your virtual assistant could do for you.
For example, I have already mentioned that the search engines love keyword rich materials on blog sites. Whenever possible, you should publish keyword focused content on your site, so your first job is to make a video to show your assistant how to use a keyword research tool like WordTracker.
What you need are the word focused content pieces of 300-400 words a time, so you would get your assistant to outsource this work on a piecemeal basis to content writers from a site like Elance. Each content piece should cost you no more than $3-$4, after which you get your virtual assistant to publish this to your site.
As your blog site develops, you will find more and more people leaving comments on your site. When people make such comments, it offers a tremendous opportunity to interact with the people who use your site as a way of encouraging them to come back on a regular basis. Thus, you should make it part of your assistant’s daily tasks to reply to all comments made in the previous 24 hours. Even something as simple as responding to comments adds fresh, unique content to your site - but it is not something that you need to do personally.
Another way that you can get fresh, unique content for your blog is to invite other people in your marketplace to contribute materials which they can either automatically post to your site themselves, or your assistant can do it (which has the advantage that they can ‘vet’ the content submitted for suitability).
March 1, 2010
Virtual assistants are a little like regular employees in that they do come and go fairly regularly. This means that you are going to need to teach a new virtual assistant every time someone decides that they no longer want to work with you.
This could be tedious and time-consuming, but there is an easy solution. For every task that needs completing, create an instructional video that can be used time after time.
If it is a task that can be demonstrated on your computer screen, then you can record the whole thing using free video screenshot capture software from CamStudio. If it is not something that can be recorded on screen, then make a video of yourself doing the job that needs to be done, or go through it on a whiteboard and video that.
Using videos in this way ensures that no matter how many times you have to train a new assistant to help you in your business, you only have to create the training materials once. You have once again automated part of your business, and you could take that one step further if you can get someone else to make the training videos for you.
Getting videos made is, however, something we will return to when we consider traffic generation strategies.
There are plenty of websites where you can find people to do your work for you, and they are not necessarily going to be too expensive.
For example, you should be able to find someone to do almost any job that you want doing from the International Virtual Assistants Association website. The overwhelming majority of IVAA site members are based in North America and therefore their charge rates tend to be a little higher because you are working with native English speakers for the main part. Nevertheless, you would still not be paying more than $5-$10 an hour.
If that sounds too expensive, there are other slightly cheaper alternatives like elance and guru. However these tend to be more design or writing oriented. Virtual assistance only works if the people helping you are competent. All the gadgets and software in the world can’t make them competent for you.
However, if you are using the IVAA site, you can either search for a virtual assistant from the members list, or you can submit details of exactly what you want, and invite proposals from members.








